1. Executive Summary

EduConnect is a comprehensive platform that streamlines campus life by consolidating academic management, administrative workflows, and social engagement into a single, intelligent application.

As Lead Product Designer, I spearheaded research, strategy, and end-to-end design, resulting in an 85% adoption rate, 50% faster administrative processes, and 90% user satisfaction within the pilot semester. This case study showcases a robust, data-backed design process tailored for high-impact enterprises and management teams.

2. Problem Statement

Institutions rely on fragmented tools—LMS portals, email blasts, paper forms—and students juggle multiple apps, leading to:

• Missed announcements and deadlines
• Cumbersome manual approvals (e.g., course adds/drops)
• Low student engagement in official channels
• Lack of real-time assistance outside office hours

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Design Challenge: Create a unified, intuitive platform that reduces friction and fosters community, leveraging AI for personalization and support.

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3. Goals & Success Metrics

1. Unified Experience: Single app for academics, admin, and social engagement.
2. Engagement Increase: +30% campus event participation.
3. Process Efficiency: 50% reduction in manual administrative tasks.
4. AI Adoption: 70% of support queries handled by AI Pal.
5. Satisfaction Target: ≥85% positive feedback in user surveys.

4. Team & My Role

• Lead Product Designer (Me): Strategy, UX/UI, prototyping, accessibility.

• Junior UX/UI Designer: Component library, usability test facilitation.

• Frontend Developers (2): React web and mobile-responsive implementation.

• Backend Engineer: API integrations with LMS, SIS, and AI services.

• SEO/ASO Specialist: Content hierarchy, discoverability optimization.

• Product Manager & Owner: Roadmap, stakeholder liaison, sprint planning.

  

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Collaboration: Weekly design reviews, daily stand-ups, cross-functional pairing sessions.

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4. Research & Methodology

4.1 User Research

• Interviews: 30+ participants (24 students, 6 staff) across undergrad and graduate programs.
• Surveys: 200+ responses; gauged tool usage, pain points, feature desires.
• Contextual Inquiry: Shadowed admins processing paperwork for 2 days.